Online Retailers to be Cautious Against Using Misleading Sales Tactics

In recent years, online sales have taken the retail scene by storm and with a significant number of consumers having turned to shopping online during the COVID-19 pandemic. 

In response to numerous complaints from consumers concerning errant online retailers alleged to have misled consumers into purchases, the Consumers Association of Singapore (“CASE“) and the Competition & Consumer Commission of Singapore (“CCCS“) have issued an advisory on commonly used online tactics and certain precautionary measures for consumers (“Advisory“). Whilst the Advisory mentions overseas online retailers, online retailers with a presence in Singapore are not beyond scrutiny by CASE and CCCS. 

In this Update, we highlight some common tactics by online retailers/businesses that have been the subject of complaints and what online retailers should consider doing instead to avoid these issues.

For more information, click here to read the full Legal Update.

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